Tree Planting Process

Internal process

Overview

Organization: Newton Tree Conservancy

My role: Service Designer (collaborated with NTC president)

Timeframe: 4 weeks

Summary

Upon joining the Newton Tree Conservancy Board of Directors, I was provided this tree planting spreadsheet timeline.

It was as basic excel spreadsheet but unclear as to when each task was to be completed relative to calendar dates.

After a couple iterations, I created one final visual blueprint that plotted each task and who’s responsibility it was for each task.


Define the Problem

The tree planting spreadsheet timeline was too tactical, a little bit intimidating, and just confusing as to when to take what action.

Common questions I kept hearing from the NEW board members……..

  1. What are the next steps after we receive a tree application?

  2. Who’s responsible (director or neighborhood leader) for which task?

  3. Who digs the tree holes and when?

Ideate

A yearly calendar helps people to organize task and dates.

I thought, let’s plot these various tasks to see where they land on the calendar.

The timing of each task became abundantly more clear.

Prototype

From there I was able to view / evaluate each task more easily.

But I still needed to determine who was responsible for which task. I plotted each item to the front stage, back stage, and who’s responsibility.

Refine

I refined the blueprint layout by condensing the Board of Director’s tasks in the top row and the Homeowner’s tasks in the bottom row.

Follow the dotted line / arrows to see the journey from beginning to end.

Test

I presented this final blueprint map to the board of directors at one of our monthly meetings and was widely received with a positive response!

“Well done!” - Joe Drake, NTC President

“This is incredible, so helpful!” - Amy Emberly, NTC Director


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SERVICE + UX DIGITAL - Stakeholder Mapping

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SERVICE + UX DIGITAL - External Tree Planting Process