Tree Planting Process
External process
Overview
Organization: Newton Tree Conservancy
My role: Service Designer (collaborated with NTC president)
Timeframe: 1 week
Summary
The Newton Tree Conservancy directors greatly favored the internal tree planting graphic, but their feedback was that the blueprint was too large and complex of a graphic to add to the website.
HOW MIGHT WE BETTER SUMMARIZE AND VISUALIZE THE TREE PLANTING PROCESS?
I returned to the drawing board and refined the large blueprint into a simpler graphic visual for the public to view.
Define the Problem
The existing website had an abundance of words which takes too much time to read and comprehend.
NTC has a different model of organizing planting days than most organizations, but the reader can’t see/understand that right away.
HOW MIGHT WE BETTER SUMMARIZE AND VISUALIZE THE TREE PLANTING PROCESS?
IDEATE
Option 1 (to the right)
I drew each icon to identify each step in a fun, simple more functional way.
I used the black and green colors and brand fonts for brand consistency.
I liked the icons, but the dark black on white background felt a little harsh.
Option 2
I replaced the black outline and text with dark grey for lighter feel.
I received feedback from a fellow service designer that it was still confusing who is involved in each step, so I added people icons.
Homeowner - plain body
NTC board member - NTC logo on body
Option 3
This layout clarified swim lanes - which party is responsible for which step.
Top row - the Newton Tree Director
Bottom row - Homeowner
PROTOTYPE / TESTING
I presented these 2 concepts (below) to the NTC Board of Directors for review and approval (A/B testing) before integrating on Squarespace website.
Overwhelmingly, Option 2 was preferred.
Final website
The final tree planting process graphic was integrated onto the Newton Tree Conservancy planting page.
Looks GREAT!!!” - NTC tree recipient
